We do Digital Marketing
The world is changing and along with it, people's interests and behaviours. Marketing is not just a single channel anymore. It’s like everything in life; the more you can put into it. the more you will get out. We believe that if we engage you and your teams with a deeper, genuine relationship, our outputs in the digital space will be far more successful. Here are a few ways we look to go about this.
- Social marketing
- Email marketing
- Content marketing
- Search marketing
- Campaign measurement
Keeping up with the Jones’s
It may be an old saying but it’s as true today as it has ever been. New breakthroughs in technology happen everyday. What is relevant to audiences today can be irrelevant tomorrow. This is why we feel gaining insights into how audiences behave and interact with our clients' brands is vital to delivering a complete strategy for them. If you are going to adapt and grow, you need to be keeping pace with the market and the research. This is exactly where we can help.
Fuelling the chatter
Sparking communication with the right audience at the right time helps to build a deeper understanding and deeper relationships. Listening and gaining insight into the behaviour and conversations of your audience is just as important as the communication itself. We would look to develop a unique personality across the relevant social communities, creating and spreading relevant content for your brand.
Digital no brainer
We consider the mobile mindset in everything we do and email marketing is no exception. With over 66% of emails opened on a mobile or tablet device and this figure set to increase next year, responsive email marketing is naturally a key deliverable for us. Coupled with this fact that 95% of online consumers use email and, 91% check their email at least once a day (Source: Exact Target) there is simply no competition to email for reaching your audience.
The writing is on the wall
Since the early cave man scrawl, content has been transforming businesses. With consumers now in complete control of what they choose to engage with now more than ever, technology has changed the name of the game. Consumers can ignore advertising and content they deem irrelevant easily and quickly. Now brands need to tell remarkable stories to gain that direct connection. Direct connection opens up a whole new world of relationships with consumers. We understand that content is now the fuel that creates that opportunity.The connection with the audience around something they value is where the power lies. With a connection around something they value, brands no longer have to pay to find consumers. Instead they come to you. Content has become the new form of currency.
Top of the pops
To be there when your customer needs you is one of the most important tools your brand can have. We create the search strategy for your brand, be it natural or paid, so your presence is felt when consumers are looking for your brand, product or service offering. Applying a holistic approach to your search strategy will be important to answer your needs and the needs of your business in keeping you, where you should be - at the top of the rankings.
What's in a number?
Everything. It is undoubtedly a digital numbers game and that is why it is so important to us that we are measuring and analysing everything we do. ROI cannot be attained without the data to do it. It's all about the data and we love nothing more than taking that data and translating it to meaningful and accountable insights. Improving and optimising performance as we go and ultimately improving revenue and sales for our clients.