Towry logo

The Brief

Long-standing client, Towry, the London & Berkshire-based financial planning, wealth advice and investment management company, commissioned us with a project to design and build a mobile-friendly website to present Towry as a thought leader, improve the user experience, increase lead generation and re-engage existing clients.

The Work

Through comprehensive Discovery and Define phases, the team firstly designed a user experience that would achieve our objectives before examining the technology choices available to us. After careful consideration, the Episerver platform was selected due to it's ability to futureproof Towry's ambitions and support the day-to-day team's requirements. We worked closely with Towry's internal teams to create a content strategy that was aligned with the site's role in the overarching digital strategy, and ambitions to increase visibility and reach of the brand.

Ensuring the platform was ready for the internal teams to manage, we configured dynamic personalisation, on-page analytics for performance reporting against defined KPIs, and set-up the technical infrastructure required to lay the path for our future plans for integrations and development.

The site was handed over to Towry for day to day management, and we continue to develop the capabilities of the platform in-line with Towry's overall business and marketing ambitions.

The Results

We track the website and capture performance against agreed KPIs, presenting these in a dashboard of real-time performance using Google Sites and integrated Google Analytics and AdWords APIs. Within three months of launching the site, we saw a year-on-year increase of 59% of direct traffic, 27% increase in site speed, 6% 'Get in Touch' responses and a 4% increase in the average monthly 'Client Area' views. We continue to work with Towry to increase visibility of the brand and service offering through digital marketing activities. 

  • 27% increase in site speed
  • 6% increase in website leads