Developing an intuitive, engaging and ultimately successful user experience was at the heart of our approach. With brand and product engagement at the heart of our thinking, we conducted a number of workshops with both stakeholders and co-creators to truly understand what amateur and professional athletes loved about the Shimano PRO products.
We used these immersion tactics throughout our Discovery phase to deliver insight and intelligence into the user experience design. Thinking about product engagement, the UX delivered features such as the 'Saddle Selector', and we produced a number of videos to truly tell the PRO story and engage potential customers.
Thinking about technology, the most appropriate CMS platform was Umbraco so this was our natural choice. With its community-based features, it allows PRO to manage content and community with ease, as well as the option to deliver the site multilingually in the future should this be a requirement. We catalogued PRO's product data into a usable format and developed a bespoke data import process for future management.