Portfolio
Case Study
Requirement:
talkSPORT typically presented to potential advertisers through the use of very standard PowerPoint presentations. The core value proposition conveyed is that talkSPORT's audience aren't the beer swilling lay about's many associate with the station. They required an innovative and highly creative presentation to draw audiences in, entertain, and also convey a variety of compelling stories and messages through visually appealing media.
Creative:
A highly creative approach was adopted from the outset. Our illustrators and designers set about storyboarding the entire presentation with pencil and paper, clearly mapping out the creative style and ideas for better presenting dull or uninspired slides. With full buy-in from talkSPORT's marketing team a 100% illustrated style was tested and approved for final artworking. Our illustrators worked closely with our animators in Flash animating each slide to exacting requirements.
Technical:
With such a bespoke solution Flash was the natural media to work in. With assets being produced in vector format our Flash coders produced a self contained presentation format for linear and non-linear navigation, along with slide jumping, pausing and switching to nonstop play mode. The final presentation was then exported and turned into a standalone application for PC's.
Superb Presentation:
What a piece of work! The presentation is a credit to much hard work and late nights to meet a tough two week deadline. The team at talkSPORT was blown away not only with the creativity, animation and illustration, but with the commitment demonstrated by the Creative Jar team.
Project Detail



