Portfolio
Case Study
Requirement:
After securing the project after a three way pitch, Creative Jar were requested to address the website presence of this £150 million turnover UK door and window manufacturer. With hundreds of products and thousands of variations in choice, the website needed to be simple, stylish and informative for both commercial and home interest. Increasing natural search position for key phrases such as 'interior doors' was also critical.
Creative:
After detailed planning and re-organisation of their internal data management, our creative team produced a sequence of stylish website interfaces for final approval. With such a broad range of user base, the design needed to represent Premdor's brand and not alienate any audience demographic. With a clear and professional interface finalised and user navigation based on a classic 'ecommerce' model, the design was set for authoring and back end integration.
Technical:
After CSS authoring into accessibility complaint templates, our technical team were required to build a custom content management system (CMS) tailored to the internal requests from Premdor's marketing department. Unique features such as bulk product spec uploads were synonymous with the success of this bespoke solution.
Huge Traffic Increase:
The website moved to first page position within a month for targeted key phrases increasing traffic some 200%, making for a highly effective launch. With such high praise from Premdor and healthy working relationship secured, Creative Jar continues to work closely with Premdor on a variety of marketing solutions.
Project Detail



