Portfolio
Creative Jar - News
October 2009
PRIDE ANGEL LAUNCHES
September 2009
CLUBBILLBOARD - GOT YOUR WEEKEND PLANNED?
June 2009
Slough Homeless - Our Concern
Case Study
Network is a specialist division of LeasePlan, the world's largest fleet management company, providing small businesses and private individuals with vehicle leasing solutions through a network of franchisees.
Requirement:
After successfully pitching to the Network Brand Director and her management team, Creative Jar was tasked with re-designing and re-building the Network Communications Centre (NCC). The site was dated and had been managed by a variety departments over different eras, evident in its design and content structure. The website was actively turning their franchisees off with the result being a lack of communication with their core market. The website needed to be a swift working combination of heavy marketing of the Car Deals coupled with an emphasis on the Network Operating Procedures.
Creative:
Being led by the new Network Brand Guidelines, the design of the NCC website stuck to a strict palette of grey's and orange's. The use of 'Dave', as he became known, on the Homepage inspired his use in other marketing collateral and gave a 'face' to Network which had previously been lacking. Not being a consumer-facing website, thought and consideration was given to a bespoke form of usability in order to cater for the 177 Franchisees who would be working within the password-protected site.
All content is editable within the CMS but restrictions were placed on their ability to edit font, size and colour to ensure the design spectrum and brand guidelines were adhered to once management of the site had been handed over.
Technical:
Alongside the bespoke .NET build website and CMS build, the NCC website brought with it an interesting addition to the brief. The NCC website was to live within an iframe, and be the subject of a Single Sign On allowing franchisees to access up to 4 external applications without having to enter an additional username or password once they were inside the NCC environment. This required Creative Jar to work with an external partner of Network's to manage our website within their portal. The result was every bit as successful as anticipated with both the client and their customers now only having to remember one username and one password!
Project Detail



