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Case Study

Cranfield University School of Management is one of the world's most prestigious management schools. Ranked no 2 in UK for executive education it offers innovative, highly stimulating and challenging programmes.

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Requirement:

Cranfield School of Management was seeking an agency to work through the entire lifecycle of planning, designing and developing their website along with providing a continued relationship for further phased developments.
Their existing website with some 5000+ pages had grown organically over the years; it was deep indexed on search engines but was falling short on user experience practices and web 2.0 features.

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Creative:

Creative Jar set about creating a cutting edge web design, structured to allow users to browse through the site easily. The design process took on a phased approach, with the home page, the main framework of the site, as well as a brand new CMS design template due for launch first. With 5000+ pages getting the IA correct was an arduous task. Ease of functionality through the site being key. Functionally rich flash animation on the home page was used to truly enthuse the user's experience.

Technical:

An easy to use, bespoke CMS was built at the heart of the new site. Using .net technology it was built to drive usable and functionally rich content. Initially for phase one of the project, the content from the existing site was scraped and channelled into the new framework and CMS and only the home page and main framework design were set for launch in phase one. However, the phase one of the site has since received such rapturous success internally at Cranfield School of management that phase 2 to launch the new design across the site is already at planning stage.

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