What is the Ahrefs URL Rank?

I am a massive fan of Ahrefs when researching the backlink profile of a site. It’s got a great interface and it seems to find more links than Open Site Explorer and MajesticSEO, the other services I use.

However, there has been one thing that has been bugging me about Ahrefs, this was the URL rank on the report page. I had no idea what it was, nor could I find any information on the Ahrefs site about it.


Ahrefs URL Rank


After searching around and finding a few other people equally as frustrated as myself, I thought it could be the Ahrefs rank for the site. So I pulled up the live chat and got some answers.


Ahrefs Live Chat


So there you have it, the URL Rank on the report page is in fact the Ahrefs rank for the site!


Great, now what the hell is Ahrefs Rank (AR)?

Now that we’ve cleared that up, it’s time to cover what Ahrefs Rank is or AR for short.

In simple terms, this metric is Ahrefs equivalent of PageRank (PR). Every page has this rank assigned to them by Ahrefs, it is calculated by the number of DoFollow links pointing at a page.

For example, Page A has the rating of 100 (calculated from the number of links pointing at it) and 4 dofollow outbound links. Page A can pass no more than 80% of its rating to another page.  This rating of 80 is divided equally between the 4 DoFollow outbound links and  each link will received a Ahrefs Rank of 20.


How Ahref URL Rank (AR) Works

I know this isn’t the most exciting blog post, but if it saves someone else from tearing their hair out looking for an answer for this question then it will have been worthwhile!

By Tom Blackshire


Categories: SEO


4 Leave a comment
  • Stephen Malan

    Okay, but what does the number mean? If you have a url rank of 100 with Ahrefs, what does that mean in terms of ranking? Good, bad, indifferent. With an Alexa score they describe how that number works and you can easily see your number and determine where you stand in relation to others. Not with Ahrefs URL rank unless I am missing something?

    • Shadab Durrani

      Have you found the answer?

      • Photo of Tom Blackshire

        Tom Blackshire

        Hi Shadab,

        Just answered this for Stephen, I hope that helps.



    • Photo of Tom Blackshire

      Tom Blackshire

      Hi Stephen,

      The Ahrefs URL rank is an attempt by the company to supply an indication of authority similar to Google’s PageRank. Ahrefs Rank looks at the collective number of backlinks going to a page and lets you quickly see their collective impact.

      It’s a pretty rough calculation but it is based on the premise that if a page has a rating of 100, it can give away 80% of its rating to another page through do follow links. So if the page has 10 do follow links, each of these links receives a rating of 8. Which subsequently increases their Ahref rank.

      The honest answer of what makes a good Ahrefs rank is something I don’t know, I’m not sure that this is something that Ahrefs themselves would be able to pin down after looking through their site.

      I treat this as simply a rough indicator of authority. It seems the more backlinks that you have the higher this figure is going to be.

      However, we all know that a large volume of backlinks isn’t a reliable indicator of quality. Especially when you consider the amount of links involved in say a 3 tier link pyramid.